基于可持续发展理念的新兴陶瓷产业园区(基地)发展研究

在各地生产资料成本尤其是运输成本大幅上涨,以及中央对各地政府将环保水平纳入考核体系的背景下,各地的陶瓷企业开始了向内陆地区的大规模转移。若各欠发达地区新兴陶瓷工业园依然延续产业发展初期的粗放式生产经营模式,这种不符合发展规律的行为在各种矛盾再次被激发后,就必将导致产业的再次转移。本文从陶瓷产业园区可持续发展的角度,对新兴陶瓷产业园区的选址、企业布局、如何处理现有高能耗的企业、引入园区企业的控制、园区的集中供气等涉及产业园可持续性发展的核心问题给出了解决的思路与对策。     

业主现场管理的成本控制分析

房地产开发项目建安成本控制主要从两方面进行控制,一方面指控制固定成本,另一方面指控制可变成本.通过对某房地产公司已开发项目建安成本现场控管的得失并结合行业情况进行分析总结.     

Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA

To advance theoretical understanding of consumer engagement on social media, this cross-cultural study evaluates how culture influences consumers’ engagement levels and activities on brand pages of social network sites. It further evaluates the underlying motivations and engagement mechanisms in two culturally distinct countries, China and the USA. Specifically, social media dependency, parasocial interaction, and community identification are examined as the key antecedents of consumer-brand engagement. The results confirm the effects of the proposed antecedents and reveal both cultural differences and similarities between Chinese and American consumers’ engagement with brand pages on social network sites.     

Archaeological heritage tourism in China: the case of the Daming Palace from the tourists' perspective

Archaeological heritage tourism has been critical in historic cultural revival, archaeological knowledge dissemination, environment upgrading, and local community improvement. Little has been undertaken to evaluate the effectiveness and consequences of archaeological heritage projects in China from the tourist perspective. This study of the Daming Palace Heritage Site in Xi’an illustrates how archaeological and cultural resources have contributed to tourists' experiences. Through investigating an array of approaches that have been applied to advance tourists' understanding of archaeological and cultural resources, the paper proposes that more versatile methods and creative works are to be integrated to develop effective interpretative methods for both education and entertainment purposes. Local government needs to change its top-down approach to a more inclusive one, to establish strong networks among state and non-state stakeholders, and to promote their collective involvement in archaeological heritage tourism. Heritage site packaging strategies and partnerships among heritage resources citywide are advocated. More attention should be given to how to integrate various resources of local communities into heritage tourism. The current organization of government-run archaeological heritage in China calls for more opportunities for archaeologists to contribute actively with their expertise to enhance interpretive programmes and general tourist experience.     

基于集对-熵权分析的铁路枢纽物流中心站选址的研究

铁路枢纽物流中心站是枢纽内组织各种物流运转、完成物流功能、提供物流服务的重要节点.分析铁路枢纽物流中心站选址影响因素,引入集对-熵权理论分析模型,提出在合肥北站建立物流中心站和在钟油坊站建立辅助中心站的选址方案建议.     

开放式公园管理是促进社会和谐矿区稳定发展的有效途经

开放式公园管理是黑龙江大庆石化公司园林公司在落实党的十六届四中全会提出的构建社会主义＂和谐社会＂新理念的具体体现。也是落实党的十七大精神和科学发展观,创建和谐矿区,保持社会稳定的真实写照。通过调研和社会实践表明,开放式的公园管理是促进社会和谐矿区稳定发展的有效途经。     

科技园区物流企业客户关系管理研究

在分析物流服务特性和客户关系管理过程的基础上，探讨了科技园区企业的物流服务需求，并提出了科技园区物流企业客户关系管理的模型，包括作业流程、信息技术、定制化、学习和客户沟通等五个维度。     

主题公园游客满意度曲线研究——以深圳欢乐谷为例

游客量直接决定主题公园的经营绩效,游客满意度是影响游客量的关键要素之一。本文首先通过对深圳华侨城三大主题公园的预调研,构建了主题公园游客满意度曲线模型;然后以深圳欢乐谷为例,通过回归分析,对主题公园的游客满意度曲线进行了拟合检验,发现主题公园的游客满意度曲线表现为倒U形。为了使主题公园经营者能够有效地利用倒U形模型,本文将游客满意度曲线划分为5个区间,针对每个区间给出了提高游客满意度水平的策略,为主题公园稳定游客量提供了理论依据。     

风电工程设计中的重要环节及应注意的问题

风电场建设中风电工程设计是重要的一环，是风电场建设成败的关键，而风电场的场址选择又是风电工程设计的重点，场址的选择直接影响未来风电场的发电量。结合实际设计经验，对风电工程设计中的重要环节进行了介绍，并提出应注意的问题。     

Site Selection Using Hybrid Analytical Hierarchy Processing: Evidence from Taiwanese Electronics Assembly Firms in China

An upswing in labor costs and currency appreciation during the 1980s caused Asian countries and economic entities such as Hong Kong, Japan, and Taiwan to search for new manufacturing sites to obtain lower manufacturing costs. China, with its huge, rapidly growing market, was one of the main options for these Asian economic dynamos. How to find an appropriate method to evaluate an optimum place for a factory setup in China is essential to an enterprise. Analytical hierarchy processing (AHP) is a method to solve complex multicriteria decision problems. However, to make decisions based only on AHP results is not sufficiently reliable, especially when the results are too close to be precisely determined. To strengthen AHP analysis, we propose a “hybrid AHP” method. This method computes an error band (EB) of final AHP scores using its 95% Confidence Interval to estimate AHP score error and calculates EB combined with a “bootstrap” to mitigate expert pectoral bias. Based on our methods, our decision rule is “maximized AHP score and minimized EB.” To verify our methods, we took Taiwanese electronic assembly manufacturers selecting manufacturing sites in China as a case study. Our research found that Eastern China has a relatively higher consensus of preference for establishing their manufacturing sites.